Originally posted by AX lover
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Spyker Keydates 2009
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Originally posted by bucciali View PostWhat is this new format about? De Telegraaf said 'new format' too, but didn't explain what will change.
- Ecofuture
- Familycars
- Adventure
- Sports and Luxury
- Citycars
- Cabriolets
Source: AUTOGESPOT - Eindelijk duidelijkheid over AutoRAI 2009
To bad Spyker won't attend on an AutoShow in it's country of origin
...Niels
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Originally posted by JoeD View PostAt the next AutoRAI they will sort the cars per model genre.
Might seem logical in theory, but in practice it is really not interesting for the brands. having their own stands allows manufacturers to demonstrate, or visualise if you like, their brand.
With the suggested setup, the brand only gets to place a car in the particular pavillion, or what? No chance for the brand to welcome customers in the atmosphere that is part of the brand, if you ask me!
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Originally posted by AX lover View PostBut the traditional setup ius too expensive. That setup costs 1 million per brand and now the costs are 80% lower.
And I guess you know that the automotive sector doesn't have so much money at the moment...
I mean, I don't go browsing dealerships on my free Saturday only looking at the cabriolets or adventurous cars in the different showrooms, completely ignoring the other models that dealer may have. I guess that is how dealers see the setup. Their models will be scattered around the show. How would they sit down with a customer and talk business? The Mercedes' and BMW's of the show always have fancy boots and VIP rooms for this purpose.
Another problem of the AutoRai organisers (and car show organisers in general) is the fact that every 'respectable' country (and even city! in the USA particularly) wants to have their own show and that as a result, there are many many shows to choose from. We all know that in Europe, the Geneva Salon is the #1 show. Most prestigious and by far the preferred show for manufactures to present new models. This show gets tremendous media coverage. Depending on when models are ready to be unveiled, manufacturers might choose the Paris motorshow, or even the Frankfurt show.
So with so many shows being held and the manufacturers trying to minimise PR/Marketing spend, they will be more particular as to what show they do and what show they don't want to attend. I believe we already saw this effect in the recent 2 Autorai's.
And another thing. Even though the Netherlands is Spyker's home country, if AutoRai participation costs manufacturers around $1 Million, I can understand why Spyker does not participate! There's more potential customers in other markets.
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Originally posted by bucciali View PostI just wonder whether manufacturers and consumers are ready for such a new setup.
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Originally posted by SpykerOwner View PostI know I won't be attending the AutoRAI because of the new setup. I am only interested in a couple of car brands. I am not going to walk all over the RAI just to see if I can locate my favourite cars some where.
That's exactly what I was thinking.....
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Originally posted by Spyker 007 View Post+1.
That's exactly what I was thinking.....Last edited by bucciali; 25-10-2009, 22:35.
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Originally posted by SpykerOwner View PostI know I won't be attending the AutoRAI because of the new setup. I am only interested in a couple of car brands. I am not going to walk all over the RAI just to see if I can locate my favourite cars some where.
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Two more key date ideas from Victor:
April 2009, during the NY autoshow. We should try to get as many as possible Spykers together in front of the Javits Center. Manhattan Motorcars, which has Spyker on display, is right there inside the main entrance building.
From there we can go for a drive and dinner together. More details to follow, but I am in
August 2009, Pebble beach. The same thing.Rijk
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Originally posted by F Spider View PostTwo more key date ideas from Victor:
April 2009, during the NY autoshow. We should try to get as many as possible Spykers together in front of the Javits Center. Manhattan Motorcars, which has Spyker on display, is right there inside the main entrance building.
From there we can go for a drive and dinner together. More details to follow, but I am in
August 2009, Pebble beach. The same thing.
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